READING PASSAGE 1 : Questions 1-13
Complete the notes below.
Choose ONE WORD ONLY from the passage for each answer.
Write your answers in boxes 1-9 on your answer sheet.
The Early History of Cinnamon
Questions 10-13
Do the following statements agree with the information given in Reading Passage 1?
In boxes 10-13 on your answer sheet, write
TRUE if the statement agrees with the information
FALSE if the statement contradicts the information
NOT GIVEN if there is no information on this
READING PASSAGE 2 : Questions 14-26
Reading Passage 2 has six section, A-F.
Which paragraph contains the following information?
Write the correct letter, A-F, in boxes 14-17 on your answer sheet.
NB You may use any letter more than once.
Questions 18-20
Look at the following research findings (Questions 18-20) and the list of researchers below.
List of Findings
Match each research finding with the correct researcher, A-F.
Write the correct letter, A-F, in boxes 18-20 on your answer sheet.
READING PASSAGE 3 : Questions 27-40
Choose the correct letter, A, B, C or D.
Write the correct letter in boxes 27-31 on your answer sheet.
27. In the first paragraph, the writer says that most managers
28. According to the third paragraph, Coach was anxious to
29. What point is made about Tesco’s Greener Living programme?
30. What does the writer suggest about Nike’s strategy?
31. What was original about the ME2?
Questions 32-37
Look at the following statements (Questions 32-37) and the list of companies below.
Match each statement with the correct company, A, B, C or D.
Write the correct letter, A, B, C or D, in boxes 32-37 on your answer sheet.
List of companies
A Coach
B Tesco
C Nike
D iToys
NB You may use any letter more than once.
Questions 38-40
Complete each sentence with the correct ending, A, B, C or D below.
Write the correct letter, A, B, C or D, in boxes 38-40 on your answer sheet.
A employ a combination of strategies to maintain your consumer base.
B identify the most appropriate innovation strategy to use.
C emphasise your brand’s traditional values with the counteract-and-affirm strategy.
D use the combine-and-transcend strategy to integrate the two worlds.